๊ทธ์˜ ์œ„๊ธฐ ๋ชจ๋“œ ๊ฒฝ์˜ - WSJ ๋กœ ์‚ดํŽด๋ณด๊ธฐ
์ œ์ธ์ด ๋ณด๋‚ด๋Š”
MOBI LETTER
Dec.12th, 2022 | Vol. 7

์•ˆ๋…•ํ•˜์„ธ์š”, ๋ชจ๋น„์˜์–ด ์ œ์ธ์ž…๋‹ˆ๋‹ค. 


์ผ๋ก  ๋จธ์Šคํฌ์™€ ์ผํ•œ ์ง์›๋“ค์€ ์ƒˆ๋ฒฝ 2์‹œ ๋ฌธ์ž, ์˜ค์ „ 6์‹œ ๋ฏธํŒ…, ์ฃผ 80-100์‹œ๊ฐ„ ๊ทผ๋ฌด ๋“ฑ ์ƒ์ƒ์„ ์ดˆ์›”ํ•˜๋Š” ์—…๋ฌด ๊ฐ•๋„๋ฅผ ํ† ๋กœํ•ฉ๋‹ˆ๋‹ค. ๋จธ์Šคํฌ๋Š” crisis-mode (์œ„๊ธฐ ๋ชจ๋“œ)๋กœ ๊ฒฝ์˜์„ ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ์œ ๋ช…ํ•œ๋ฐ ์ด์ œ๋Š” ๊ทธ ์ „๋žต์„ ํŠธ์œ„ํ„ฐ์— ์ ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 

WSJ์—์„œ ํ…Œ์Šฌ๋ผ, ์ŠคํŽ˜์ด์Šค์—‘์Šค์˜ ์ „ ์ง์›๋“ค (former employees)๊ณผ ์ธํ„ฐ๋ทฐ๋ฅผ ํ•˜๋ฉฐ ์ผ๋ก  ๋จธ์Šคํฌ์˜ ๊ฒฝ์˜ ์Šคํƒ€์ผ์„ ๋ถ„์„ํ•œ ์˜์ƒ์„ ์ตœ๊ทผ์— ๋‚ด๋†“์•˜๋Š”๋ฐ์š”, ๊ทธ๋“ค์€ ์ดˆ๋ฐ˜์—” ๋จธ์Šคํฌ์˜ ๋น„์ „์— ๋ฐ˜ํ•ด ์—…๊ณ„ ์ตœ๊ณ ๋ผ๋Š” ์ž๋ถ€์‹ฌ์„ ๊ฐ€์ง€๋ฉฐ ์—„์ฒญ๋‚œ ์—…๋ฌด ๊ฐ•๋„๋ฅผ ์ด๊ฒจ๋‚ผ ์ˆ˜ ์žˆ์—ˆ์ง€๋งŒ ๊ฒฐ๊ตญ์—” ๋จธ์Šคํฌ์˜ ๋ณ€๋•๊ณผ ์ง€์† ๋ถˆ๊ฐ€๋Šฅํ•œ ์—…๋ฌด ์Šคํƒ€์ผ์— ์ง€์ณ๋ฒ„๋ ธ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค. <Elon Muskโ€™s Unconventional Management Style: Former Employees Share Stories> ์˜ ์ฃผ์š” ์˜์–ด ํ‘œํ˜„์„ ์‚ดํŽด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. 


1. When he took over Tesla in 2008 he sent the company into crisis mode to jump-start his vision of how to reinvent the Auto industry.
๊ทธ๊ฐ€ 2008๋…„์— ํ…Œ์Šฌ๋ผ๋ฅผ ์ธ์ˆ˜ํ–ˆ์„ ๋•Œ, ๊ทธ๋Š” ์ž๋™์ฐจ ์‚ฐ์—…์„ ์žฌ์ฐฝ์กฐํ•˜๋Š” ๋ฐฉ๋ฒ•์— ๋Œ€ํ•œ ๊ทธ์˜ ๋น„์ „์— ์‹œ๋™์„ ๊ฑธ๊ธฐ ์œ„ํ•ด ์œ„๊ธฐ ๋ชจ๋“œ๋ฅผ ์กฐ์„ฑํ–ˆ๋‹ค.
* jump-start ~ : ~์„ ํ™œ์„ฑํ™” ํ•˜๋‹ค. ~์„ ์‹œ๋™ ๊ฑธ๋‹ค.

 

2. Now he appears to be using a similar management playbook to remake Twitter.
์ด์ œ ๊ทธ๋Š” ํŠธ์œ„ํ„ฐ๋ฅผ ๋‹ค์‹œ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ๋น„์Šทํ•œ ๊ฒฝ์˜ ์ „๋žต์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ๋ณด์ธ๋‹ค


* playbook : ํ”Œ๋ ˆ์ด ๋ถ, ๊ณ„ํš, ์ „์ˆ 

3. For example in 2012 when Tesla was preparing to ramp up production of the model S luxury sedan, Musk sent his team an email with the subject line, "Ultra hardcore," telling them to prepare for a level of intensity that most of them had never experienced before.
์˜ˆ๋ฅผ ๋“ค์–ด 2012๋…„ ํ…Œ์Šฌ๋ผ๊ฐ€ ๊ณ ๊ธ‰ ์„ธ๋‹จ ๋ชจ๋ธ S์˜ ์ฆ์‚ฐ์„ ์ค€๋น„ํ•˜๊ณ  ์žˆ์„ ๋•Œ ๋จธ์Šคํฌ๋Š” ํŒ€์—๊ฒŒ '์šธํŠธ๋ผ ํ•˜๋“œ์ฝ”์–ด'๋ผ๋Š” ์ œ๋ชฉ์˜ ์ด๋ฉ”์ผ์„ ๋ณด๋‚ด๋ฉฐ ์•ž์œผ๋กœ ๊ฒฝํ—˜ํ•˜์ง€ ๋ชปํ•œ ์ˆ˜์ค€์˜ ์—…๋ฌด ๊ฐ•๋„์— ๋Œ€๋น„ํ•˜๋ผ๊ณ  ๋งํ–ˆ๋‹ค.


* ramp up ~ : ~์„ ๋Š˜๋ฆฌ๋‹ค


4. Musk is also known to quickly make his companies leaner. About a week after he took over Twitter, Musk laid off roughly 50% of the staff according to a document seen by "The Journal" and people familiar with the matter estimated that likely over 1,000 have resigned.

๋จธ์Šคํฌ๋Š” ๋˜ํ•œ ๋น ๋ฅด๊ฒŒ ๊ทธ์˜ ๊ธฐ์—…๋“ค์„ ๊ฒฝ๋Ÿ‰ ์‹œํ‚ค๋Š” ๊ฒƒ์œผ๋กœ๋„ ์œ ๋ช…ํ•˜๋‹ค. ๋จธ์Šคํฌ๋Š” ํŠธ์œ„ํ„ฐ๋ฅผ ์ธ์ˆ˜ํ•œ ์ง€ ์•ฝ ์ผ์ฃผ์ผ ๋งŒ์— ์•ฝ 50%์˜ ์ง์›์„ ํ•ด๊ณ ํ–ˆ์œผ๋ฉฐ, ์ด ์‚ฌ๊ฑด์„ ์ข€ ์•„๋Š” ์‚ฌ๋žŒ๋“ค์€ 1,000๋ช… ์ด์ƒ์ด ์‚ฌ์ž„ํ–ˆ์„ ๊ฒƒ์œผ๋กœ ์ถ”์ •ํ–ˆ๋‹ค.


* is also known to ~ : ~์„ ํ•˜๊ธฐ๋กœ ์œ ๋ช…ํ•˜๋‹ค

5. In November musk wrote in an email to Twitter employees that without significant subscription revenue there is a good chance Twitter will not survive the upcoming economic downturn.

11์›”์— ๋จธ์Šคํฌ๋Š” ํŠธ์œ„ํ„ฐ ์ง์›๋“ค์—๊ฒŒ ๋ณด๋‚ธ ์ด๋ฉ”์ผ์—์„œ ์ƒ๋‹นํ•œ ๊ตฌ๋… ์ˆ˜์ต ์—†์ด๋Š” ํŠธ์œ„ํ„ฐ๊ฐ€ ๋‹ค๊ฐ€์˜ค๋Š” ๊ฒฝ๊ธฐ ์นจ์ฒด์—์„œ ์‚ด์•„๋‚จ์ง€ ๋ชปํ•  ๊ฐ€๋Šฅ์„ฑ์ด ๋†’๋‹ค๊ณ  ์ผ๋‹ค.

* there is a good chance  ~ : ~ํ•  ๊ฐ€๋Šฅ์„ฑ์ด ๋†’๋‹ค

Free Webinar

์˜๊ตญ์ธ ํ˜„์ง ๊ฐœ๋ฐœ์ž Thomas๋ฅผ ๋ฉด์ ‘๊ด€์œผ๋กœ ์ดˆ๋Œ€ํ•˜์—ฌ ๋ฉด์ ‘ ์‹œ๋ฎฌ๋ ˆ์ด์…˜์„ ํ•ฉ๋‹ˆ๋‹ค. ์˜์–ด ๋ฉด์ ‘ ๋‹จ๊ณจ ์งˆ๋ฌธ์„ ๋ฝ‘์•„ ๋ผ์ด๋ธŒ๋กœ ์ง„ํ–‰ํ•˜๋Š” ๋ชจ์˜ ์ธํ„ฐ๋ทฐ - 12์›” 15์ผ ๋ชฉ์š”์ผ ์ €๋… 9์‹œ ํ•จ๊ป˜ ํ•ด์š”!

์ตœ๊ทผ ๊ฐ€์žฅ ํ•ซํ–ˆ๋˜ ์†Œ์‹์„ [๋น„์ฆˆ๋‹ˆ์Šค ๋‰ด์Šค ์˜์–ด]๋กœ ๋งŒ๋‚˜๋ณด์„ธ์š”! 


Side note
์˜์–ด๋งŒ ํ•˜๋ฉด ๊ฐ‘์ž๊ธฐ ์ฝ”๋งน๋งน์ด ์†Œ๋ฆฌ๊ฐ€ ๋˜๋‚˜์š”? ํ•œ๊ตญ์–ด ํ•  ๋•Œ์™€ ๋ฐœ์„ฑ์ด ํ™•์—ฐํžˆ ๋‹ฌ๋ผ์ง€๋‚˜์š”?
๋น„์Œ์ด ๊ฐ•ํ•˜๋ฉด ์•„๋ฌด๋ฆฌ ๋ฐœ์Œ์ด ์ข‹์•„๋„ ์ „๋‹ฌ๋ ฅ์ด ๋–จ์–ด์ง€๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
์ข‹์€ ๋ฐœ์Œ + ๋น„์Œ ๋ฐœ์„ฑ VS. ๋‚˜์œ ๋ฐœ์Œ + ์ž์—ฐ ๋ฐœ์„ฑ - ๊ณผ์—ฐ ๋ฏธ๊ตญ์ธ์€ ์–ด๋–ค ๊ฑธ ๋” ์ž˜ ์•Œ์•„๋“ค์„๊นŒ์š”? ์˜์ƒ์„ ํ†ตํ•ด ํ™•์ธํ•ด๋ณด์„ธ์š”. 

Chitchat
์ถ”์œ„์— ๋ชธ๊ณผ ๋งˆ์Œ์ด ์›€์ธ ๋Ÿฌ๋“ค ๋•Œ ๋ณผ๋งŒํ•œ ์ตœ์‹  ๋„ทํ”Œ๋ฆญ์Šค ์ฝ˜ํ…์ธ ๋ฅผ ์ถ”์ฒœ๋“œ๋ฆฝ๋‹ˆ๋‹ค.

Stutz, ๋‹คํ๋ฉ˜ํ„ฐ๋ฆฌ 

๋ฐฐ์šฐ Jonah Hill์˜ ์ปค๋ฆฌ์–ด ์ •์ ์— ์ฐพ์•„์˜จ ํ˜•์˜ ๊ฐ‘์ž‘์Šค๋Ÿฌ์šด ์ฃฝ์Œ, ์šฐ์šธ์ฆ, ์ž๊ดด๊ฐ ๋“ฑ์œผ๋กœ ๊ดด๋กœ์šด ์‹œ๊ธฐ๋ฅผ ๋ณด๋‚ด๋‹ค ํ•„ ์Šคํ…ƒ์ธ ๋ผ๋Š” ์ •์‹ ๊ณผ์˜์‚ฌ์™€์˜ ์˜ค๋žœ ๋งˆ์Œ ํ›ˆ๋ จ์„ ํ†ตํ•ด ๊ทน๋ณต์„ ํ–ˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ํŒŒํ‚จ์Šจ ๋ณ‘์„ ์•“๊ณ  ์žˆ๋Š” ์Šคํ…ƒ์ธ ์™€ ํ–‰๋ณต์˜ ๋น„๋ฐ€์„ ์•Œ์•„๋ฒ„๋ฆฐ ๋“ฏํ•œ ์กฐ๋‚˜ ํž์˜ ๋Œ€ํ™”๋ฅผ ํ†ตํ•ด ๊ทธ ๋งˆ์Œ ํ›ˆ๋ จ ๋ฐฉ๋ฒ•์„ ๊ณต๊ฐœํ•ฉ๋‹ˆ๋‹ค. ๋Œ€ํ™”๊ฐ€ ๊นŠ์–ด์งˆ ์ˆ˜๋ก ์˜์‚ฌ์™€ ํ™˜์ž๊ฐ€ ๋’ค๋ฐ”๋€Œ๊ธฐ๋„, ์•„๋ฒ„์ง€์™€ ์•„๋“ค์ด ๋˜๊ธฐ๋„, ์นœ๊ตฌ๊ฐ€ ๋˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. Rotten Tomato ํ‰์  100%! 

์˜ค๋Š˜์˜ ๋ชจ๋น„๋ ˆํ„ฐ ์–ด๋– ์…จ๋‚˜์š”? 
์—ฌ๋Ÿฌ๋ถ„๋“ค์˜ ์†Œ์ค‘ํ•œ ์˜๊ฒฌ์„ ๋“ฃ๊ณ  ์žˆ์–ด์š”! 
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